Terms of the agreement, which is subject to government approval, were not disclosed. The acquisition signals PepsiCo's continued portfolio transformation to growth platforms that address growing consumer health and wellness needs -- such as its North American acquisitions of IZZE Beverages and Stacy's Pita Chips earlier this year. Brands and products like these -- which are identified with PepsiCo's Smart Spot logo and number about -- have been growing at two and a half times the rate of the rest of the portfolio. Its products include more than 25 all natural, percent chilled juices and juice smoothies made from the best bare-naked fruits, with no added sugars or preservatives.
A bottle of Naked Juice might seem pretty healthy — they're brightly colored and printed with fruits and veggies — but yesterday PepsiCo was sued by the Center for Science in the Public Interest CSPI for misleading consumers with claims that the drinks are healthier than they actually are, according to Business Insider. The CPSI argues that Naked Juices uses deceptive terms and taglines like "only the best ingredients" or "the goodness inside" to market the juices and smoothies, when really they're just made from cheap, nutrient-poor fruit juices. Oh, goodness. Naked Juices also rattle off the impressive list of different fruits and vegetables that are jam-packed into the drinks on the side of the bottle. For example, Naked claims that a
Naked Juice is an American brand that produces juices and smoothies. The company is based in Monrovia, California and is owned by PepsiCo. As of , the Naked Juice product line consisted of more than 20 different drinks, including fruit juices, juice smoothies, and protein smoothies, along with other beverages like coconut water. The drinks are promoted as containing high concentrations of antioxidants.
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